The popular idiom is “Don’t judge a book by its cover,” but despite how true it might be in an idealistic sense, the reality of the book industry is that the vast majority of readers do indeed use the cover of a book as a deciding factor in not only whether or not they should buy the book, but if they will enjoy it as well.
If you want people to take a chance on an author they haven’t heard of, you need to have a great cover.
At Kwarts we understand the requirements of effective book cover design. A striking cover design is about more than a good choice of imagery, colour scheme and fitting typography. Sometimes less is more, and a minimalist cover design that carries across the message or mood of the story can be highly attractive.
We work closely with authors on designing a cover that will present the contents of the book in the most effective way and make a great first impression. We are interested in hearing the author’s ideas, preferences and specific requirements and these will be incorporated as far as possible.
Though a book may be ‘self-published’ our aim is to ensure that it looks absolutely professional and can compete with the best the commercial trade has to offer. Have a look at our portfolio to see examples of covers designed by our highly trained graphic designers.